Taylor Swift was always that kind of pop artist I didn’t care much about.
I knew she was somewhere out there, with a few catchy easy songs I wasn’t familiar with, avoiding scandals and being basically a simple, down to earth girl with big dreams. I didn’t mind that. I don’t belong to her age target and I respect that some teenage people might admire her. She’s definitely a better artist to idolise than Miley, at least for now.
But this unawareness is over.
Taylor, recently, has been everywhere. No matter if I liked it or not I had to face her and the new upcoming album. EVERYWHERE.
At the moment she’s got the best marketing and the biggest money behind it. Even Beyonce, Miley or Katy Perry are not that aggressively promoted as our little rising star. The social media are going crazy with all non sense articles, taking any excuse to remind everyone GENTLY that Taylor is bringing a new album to this world. Oh, did you know there was a National Cat Day a few days ago? No? Well, this year all the media celebrated it with Taylor who posted a picture of her cat, just before this special day. Even Perez Hilton got excited about it. Oh, and her new album is coming out too… Did you know?
It reminds me one moment from the college years. My media teacher, at some point, asked ‘Who the hell is Justin Bieber?!’ I know, it sounds outrageous now, but back then everyone asked it at some point. Why? Because every video on YouTube she tried to play was somehow featuring ‘Baby’ by Bieber. It doesn’t matter if you were browsing videos with funny cats, George W. Bush’s inauguration speech, best of Wheel of Fortune or ‘Charlie bit my finger’, Justing Bieber was literally ALWAYS THERE! You couldn’t hide! You were doomed!
We all know the results for Justin Bieber, who was then celebrating massive views on YouTube (half clicked by mistake). With Taylor it’s a bit different as she’s not new, we all know her. What’s the point then? Simply explaining, it’s a very quiet season for pop artists as we’re not receiving any major albums now or soon. Madonna, Beyonce, Katy Perry, Lady Gaga, Miley might be recording or be on tour right now. Taylor and her team are taking this advantage and try to get as much interest as possible. Recently they used the best trick called ‘leaking’. Her album ‘leaked’ and it happened on YouTube. If a leaked album stays on YouTube for more than ten minutes, that means it can be only leaked but those with biggest interest in it. Many artists practiced that and always worked. Taylor has learnt from the best.
Everything makes sense, from a PR and marketing point of view, but what could that mean? Maybe Taylor will start slowly changing her image now, exposing her ’empowerment’ as a woman, taking good examples from her older fellows? In fact, she recently admitted to be a feminist. Completely out of nowhere and probably not even asked.
Let’s see what happens then. I hope they’ll come up with something less predictable than typical story of ‘growing up on stage’. We’ve seen it.